ONE Vision of 2050 to be depicted in virtual reality exhibit at ONE: The Alltech Ideas Conference

[DUNBOYNE, Ireland] – Within the next 34 years, the world will have an extra three billion mouths to feed. What will that mean for humanity, or, perhaps even more importantly, the agriculture and food sectors responsible for nourishing them? Is it a future full of gloom and doom, or of abundance?

According to Alltech, the choice is yours. A future of plenty is ours if individuals, the private sector, agriculture and governments make meaningful choices today that harness the power of technology, conserve resources and encourage innovation.  

Step into what’s possible—a planet of promise—at ONE: The Alltech Ideas Conference, held May 22-25 in Lexington, Kentucky, USA.

In order to visualise 2050, Alltech has commissioned an Ireland-based agency to create a virtual world entitled ONE Vision. ONE Vision will allow attendees of ONE: The Alltech Ideas Conference to experience a planet of plenty, where technology and science align in order to produce nutritious food for the world’s nine billion inhabitants.

“Most of us, if we are honest, simply cannot picture life in 2050, or if we can, our ideas are perhaps predictably negative,” said Dr. Pearse Lyons, founder and president of Alltech. “We need to think differently.”

“At ONE this coming May, you and up to 5,000 attendees will be able to experience our ONE Vision of this world, which sustainably produces healthy food, ensuring the future of our planet for generations to come,” continued Lyons. “It is absolutely possible to balance sustainable food production, whilst protecting the earth’s most valuable resources. By peeling back the curtain on the future and allowing you to glimpse what’s possible, we hope to energise individuals to make choices today for our future. Positivity powers possibility.”

ONE attendees will be guided through a ONE Vision virtual tour to witness a world in harmony with its three essential elements: land, air and water. Given that U.N. predictions place 66 percent of the population in urban areas by 2050, ONE Vision will allow attendees to step into vertical farms in the centre of a city. Attendees will also find themselves in sub-Saharan Africa where advanced soil management solutions have trebled crop production, or in Asia’s paddy fields where upland planting is producing sustainable harvests in flood-prone areas. Across the globe, the farms of the future are thriving as their animals achieve their genetic potential, producing more with less, all while reversing soil degradation and reducing water use, waste and emissions.

Not only will ONE attendees be able to immerse themselves in this fascinating virtual world, but they will also have opportunity to hear from Apple co-founder Steve Wozniak, former CEO of Ford Alan Mulally and renowned author and water expert Seth M. Siegel amongst others at ONE: The Alltech Ideas Conference. The annual international conference draws nearly 5,000 attendees from more than 60 countries to network and discuss world-changing ideas.

Registration is open now for ONE: The Alltech Ideas Conference in Lexington, Kentucky, USA, from May 22-25. Conference registration is $1,095; save $400 if you register on or before February 29. For more information or to register, visit one.alltech.com.  Join the conversation online with #ONEBigIdea.

Video: View a trailer of ONE Vision at one.alltech.com/vision